evolution of pr

The act of faxing out (or even mailing) news/press releases is just about as obsolete as taking pictures with a film camera. What does the evolution of public relations look like? My blog posting are going to focus on situations where PR had a major effect on the public, whether or not there was a lack of PR or an amazing use of PR. Brian Easter, Co-Founder of Nebo Agency says, “There’s a growing distrust among consumers with brands - there are too many options out there, and there’s too much noise.Our society is constantly connected and consistently on information overload. , PR teams needed to broaden the way they thought about public engagement. With the help of a little media outreach, the National League was able to help straighten out management-labor disputes and secure the relationships amongst the players, fans and owners. Today’s PR efforts account for contributors’ and publications’ interests and goals. So what did our old PR pro Lee do? Still, the disconnect between their brands’ interests and those of end readers and consumers has made for a strained relationship between the PR of the past and what it takes to connect with audiences today. Extra! Page took a data-driven approach to solve this PR problem. Contrary to popular ideas about what PR professionals did in the past. Few things annoy writers more than getting spammed with generic press releases that haven’t been tailored to their publications or coverage areas. Today, the most effective PR leaders seek out reciprocal opportunities to work with media partners. With the reduction of printed publications, an online presence is the most important thing for a brand. Below are the results of our 60-day campaign. With the development of the Internet, PR changed drastically. EMAIL: info@evolution-pr.co.uk. While it is a PR rep’s job to address negative press and portray her employer in a positive light, the fast-paced, often less-than-moral depiction of the field didn’t quite get it right. Instead, PR professionals are using mediums that are virtually free, like email and social media. Social media has completely turned the PR world upside-down; it has changed the way we consume media and opened many doors for marketing and branding opportunities. In the old days, PR reps sent traditional press releases to journalists in hopes that they’d write a story about their companies. PR Then and Now: The Evolution of Public Relations. Here’s how. 2013) ISBN 0-8058-1464-7. Want to implement modern marketing strategies for your company or brand? Although public relations is a relatively new field in comparison to many, it has not been exempt from this evolution. Opinions expressed by Forbes Contributors are their own. For this reason, public relations plays an even bigger role in helping these companies remain relevant by commu… Public relations is the attempt by information, persuasion and adjustment to engineer public support … Consider the changing dynamics between media contributors and PR people. 80 baseball players left the National League, Thought Leadership: Tips to Lay the Foundation of Expertise, Pros and Cons of Offering an Exclusive for Your Funding Announcement, Developing a SaaS Award Strategy: 4 Accolades Zendesk Won Before Going Public, The Brain Trust Weekly: Practicing PR in a Digital World - Larson Marketing & Communications LLC, Week Two Blog: PR & New Media | Grin & Baret, Analyst relations – so products and services can be recommended to companies who aren’t aware of options or who value analysts’ recommendations, Contributed content campaigns – to promote our client as an industry thought leader, Media relations gift guides – to allow media contacts to demo products and include them in upcoming gift guides or reviews, Award applications – to gain exposure about the company and its offerings, The Form Conversion Report has been downloaded directly 1,859 times, The webinar to share key results from the Form Conversion Report attracted nearly 1,000 participants, Media relations efforts garnered 67 pieces of earned media coverage in publications, including Bulldog Reporter, MarketingProfs and Adweek, In total, the report received 167,663,871 total impressions. If you’ve shied away from PR in recent years, I challenge you to rethink your opinion of the field. Nurturing a direct line from expert to content creator and clearly demonstrating how you can make it easier for everyone to get the right messages to the right people at the right time. Pub lic Relations helps organisations effec-tively interact and communicate with their key publics. With demands for truly authentic, engaging content on the rise, PR teams needed to broaden the way they thought about public engagement. Podcast. Nearly 90 percent of brand coverage was negative. However, the reality is that PR dates back as far as the ancient civilizations with Julius Caesar, and Cleopatra as the earliest figures of public relations in history. What is PR? Read all about it!” to now, where PR specialists focus a large majority of their time on content creation. In fact, that’s a quick way to land in a contributor’s email trash folder every time. Historical figures such as Henry Ford and Theodore Roosevelt have been attributed with being the first to utilize the basic PR concepts: “positioning” and “ready accessibility.” In other words, these men were able to position themselves as thought leaders who were easily accessible to the press. That’s not to say the PR industry wasn’t flawed. (www.prsa.org) Where PR comes from and why history matters Public Relations Through the Ages: A Timeline of Social Movements, Technology Milestones and the Rise of the Profession. Hello, my name is Siobahn Harris and I created this blog to help me discover the inner workings of Public Relations. I entered PR in 1997. The evolution of public relations includes how it has affected the private sector. For those that may be unfamiliar or need a refresher, the private sectoris simply the portion of the national economy that is not under the control of the government. PR’s job is to create unique ways for telling a company’s or brand’s story, knowing the trends and challenges the targets seek insight on and turning brands and executives into industry resources and thought leaders. That shift happened out of necessity, but it’s one we can all celebrate — and one from which we can all benefit. January 2018; DOI: 10.15581/003.31.4.159-171. Search engines, blogs, forums, and online communication tools have offered fresh ways to gain exposure, leaving the traditional media (offline, TV, radio) trailing behind.What has remained consistent however, is the need for unique content, which is still the vital component of any successful PR campaign – online or offline. That’s why PR teams are cultivating real and meaningful relationships with online contributors. But these are tough to secure, so PR representatives strive to help media outlets and contributors rather than badger them into forcing a square peg into a round hole, providing favorable coverage of their client at the expense of the reader relationship. Our client was interested in securing coverage and downloads for their annual report and to promote themselves as thought leaders in the marketing industry, while gaining exposure for its product that can help businesses increase conversions. When a company invests in a PR strategy, its chances of becoming more profitable are higher. https://www.blastmedia.com/2012/10/03/evolution-public-relations I write about topics that will help companies grow and learn. PR is changing faster than the media it depends on. Take a tour round Mums TV and see what's available to our clients. Public relations should promote new ideas and progress c. Public relations should build a public conscience Bernays put his ideas into practice when he took on as clients Proctor and Gamble and the Columbian Rope Company. We’ll then pitch an over-arching story to select members of the media (think VentureBeat for investors and local newspapers for employee acquisition). I often think about the evolution of corporate America, specifically in terms of public relations — one of the most rapidly changing industries around. Why Ethics Matter For Social Media, Silicon Valley And Every Tech Industry Leader, 5 Tips For Growing Your Amazon Business From A Top E-Commerce Coach, This Startup Booked $5 Million In 3 Months—Despite The Pandemic, The New Longevity: Brazil's Gig Economy For Seniors, Tackling Our STEM Education Challenge: Innoverge, Lean Philosophy: The Way Of Business That Gave Rise To Industry Giants. […] The Evolution of Public Relations, Beth Ann McDonald […], […] to shift the public image of Rockefeller into a person who cared for his workers and let him “talk to the press, workers and stage events.” Lee’s contributions to the PR will be studied and practiced many times before […]. John Hall is the co-founder and president of Calendar, a scheduling and time management app. Trends in PR are forcing it to evolve into a field that’s perfectly suited for our tech-savvy and hyperpersonalized digital age. The amount of digital brand content created each day is on the rise, making it harder than ever to cut through the noise. As technologies change, so do PR and digital agencies. Back in the ‘80s and ‘90s, the term “PR” might have conjured images of a well-dressed woman working from her fancy office in a New York City skyscraper, glued to the phone with “the media” as she tried to “control the narrative” about her company or her client. The Evolution of PR and Digital Agencies. For example, if our client is looking to connect with potential investors or share their company image to acquire new talent, we might suggest a momentum press release sharing our clients product roadmap, recent awards and current successes. • Cutlip, Scott The Unseen Power: Public Relations: A History (Lawrence Erlbaum Associates: 1994, 2nd ed. The evolution of public relations research -an overview. Contrary to popular ideas about what PR professionals did in the past, I can tell you that most of them were simply hardworking professionals doing their best to amplify the right messages and reach new audiences. Authors: Johanna Fawkes. He’s also the strategic adviser for Relevance, a company that helps brands differentiate themselves and lead their industry online.You can book him as a keynote speaker here and you can check out his best-selling book “Top of Mind.” Sign up for Calendar here. The Evolution of the PR Pro. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Nine Strategies To Make Your New Year’s Resolutions Really Stick This Year, Paper-Free Isn’t Enough: The Keys To Sustainable Web Design For Every Business, Want To Build A Superteam? All Rights Reserved, This is a BETA experience. CALL: 01327 227010 . I think everyone watching these trends can agree that the PR industry has been in a state of flux over the past few years. * The Museum of Public Relations’ historical timeline, “Public Relations Through the Ages,” illustrates the evolution of the public relations profession and its relationship to the development of human communication. The Evolution of PR Melissa Hourigan - Digital Idea Media - @melissahourigan 2. © 2021 Forbes Media LLC. Trying to manage public opinion, however, is a much older practice than most people realize, dating back at least to the time of Caesar. John Hall is the co-founder and president of Calendar, a scheduling and time management app. He decided to change Rockefeller’s tycoon image into one of a man who was concerned for the livelihood of his workers. providing favorable coverage of their client at the expense of the reader relationship. Public relations is a public service b. But weren’t we all a little shortsighted and self-interested in our adolescence? The Evolution of Public Relations: Infographic. At the time, AT&T was under consumer scrutiny for its monopolization of the market. VISIT. Content marketing has taken the lead as one of the best strategies for any marketing goal identified. Invest In Emotional Intelligence. Contact Lindsey Groepper to find out how BLASTmedia can help! I had the pleasure of attending a webinar last week titled “The Anti-Debate: How the PR/Marketing Partnership Should Evolve in 2021.” It was a good reminder about how PR and Marketing really can and should work together, and how each discipline needs to learn from the other to deliver the best business results. The emphasis on mutual benefit leads to higher-quality content that audiences trust and crave — a win-win for everyone. The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. It’s becoming a practice built on mutually beneficial, trustworthy relationships between agencies, media outlets, online contributors, and, of course, audiences — and it’s about time. Public relations may seem like a modern profession, but people having actually been strategically placing stories in the media for years. Since the digital revolution, PR has been forced to adapt. a. From directors to admin staff, see who's who at Evolution PR. ecause PR professionals and online contributors are working more closely together, these tactics are much more o. rganic and mutually supportive, helping you boost your brand without coming across as pushy and inauthentic to your shared audiences. I recently spoke to a group of students visiting Ketchum’s London office about the evolution of the Public Relations industry and potential career paths within the field. And because PR professionals and online contributors are working more closely together, these tactics are much more organic and mutually supportive, helping you boost your brand without coming across as pushy and inauthentic to your shared audiences. According to Jack Leslie, Chairman at Weber Shandwick, PR has moved from a broadcast model to an engagement model, meaning PR professionals are in a constant two-way conversation with the media. What’s in your toolkit? Journalists, bloggers, and content contributors of all stripes need to meet their audiences’ needs; good PR helps them do that and fosters reciprocal long-term relationships all around. Trends in PR are forcing it to evolve into a field that’s perfectly suited for our tech-savvy and hyperpersonalized digital age. While this evolution is exciting, people must proceed with caution. With this goal, in mind we drafted a press release stating the relevant data from the report. And that’s an image of PR that all professionals can get on board with. He’s also the strategic adviser for Relevance, a company that helps brands. 6. Ivy Lee was the first public relations counselor and was hired by famous industrialist John D. Rockefeller. A notable evolution in the PR industry is the use of social media. They speak to their needs and organically include insights from brand experts when doing so enhances the content and helps the reader. Evolution PR is a full service publicity and social media firm focusing on the details. By doing so, the messages that we are offering to editors seem more natural and specific to their interests, rather than a mass email that reads generic and regulated. PR and the New Influencers PR must evolve to remain relevant Social Media does not replace PR; it does change the way we practice 3. Or they’ll share innovative tactics and strategies from their clients that journalists and bloggers can use to supplement their content. It’s an inefficient process that nobody uses anymore. Save my name, email, and website in this browser for the next time I comment. PR’s Evolution (cont’d) „Pseudoevent——a planned happening that occurs primarily for the a planned happening that occurs primarily for the purpose of being reported. As far back as the late 1800s, famous historical figures and occurrences were promoted through smaller scale weekly newspapers. While this may not be the most modern form of PR (and was certainly not called “public relations” at the time), it’s important to be able to relate what happened here to the basics of our job: using interpersonal communication, literature, public events and art to persuade other individuals to believe in our client’s services and/or programs. Why Does The Chancellor Refuse To Help The Forgotten 3 Million? Public relations promotes communication between a business and its consumers, which in turn establishes a mutually beneficial relationship between two parties. Our social media tactics complemented our PR efforts which assisted in our goal of securing downloads. EVOLUTION OF THE PR PRO PRWeb, December 2011 PRWeb A HISTORY OF PUBLIC RELATIONS PROGRESS Many pros likely think of public relations as being a product of the modern age. When I started in PR, I used a typewriter. PR Then and Now: The Evolution of Public Relations Public Relations (PR) is often regarded as a relatively modern profession, only emerging in the past few decades. In fact, if you’re in media relations, it can be concerning too, because with fewer journalists, the competition for stories is even higher. Home » Blog » The Evolution of Public Relations. This post is intended to share similar insights for other budding PR students looking to plot their careers in our fast-changing industry. Our friend Rockefeller was facing some serious issues in Colorado, known as the “Ludlow Massacre,” a strike against his fuel and iron plant. The best way to make an impact? edelman.com Students of public relations still encounter the Four Models of Public Relations (showing evolution from the discredited ‘press agentry/publicity’ of … The days of mass press releases and pure self-interest in PR are over. The Challenges Public Relations Faces. And finally, we created an infographic that was then promoted. We pride ourselves in telling the “story behind the story.” Evolution PR thrives on … In the wake of his panic, Rockefeller turned to our good friend Lee to get the problem fixed, using some traditional media outreach. Over 17,000 newsroom jobs have been lost since 2007 and if you’re a journalist, that can be a scary statistic. Whereas journalism has existed since as early as the 16th century, public relations is a relatively new field, with PRSA founded as recently as 1947. Sure, an entirely brand-focused feature is still the holy grail of PR mentions. Press mentions are powerful PR tools for amplifying your brand because they can boost your other marketing strategies. Public Relations helps an organisation and its publics to adapt mutu-ally to each other. We also shared a downloadable link to the report with the media and a PDF version for reference. But this tactic was often seen as an attempt to control the narrative around their brands instead of participating in actually meaningful dialogue. Public Relations is an organisation’s efforts to win the co-operation of groups of people. 1. Unlike organizations in the public sector, many private sector businesses do not receive the publicity and fanfare experienced by their public counterparts. One of the earliest cases of crisis management through PR was in the 1890s when 80 baseball players left the National League. Now PR specialists are focusing less and less on traditional efforts and are trying to make outreach and engagement with the media more organic. So How Has PR Evolved? This evolution requires strategies related to content creation, influencer relations, social media and thought leadership. Back in 1927, the public relations industry made a name for itself when Arthur Page negotiated the top communications job working for AT&T. But it wasn’t until 1906 that a man came along and changed PR forever: enter Mr. Ivy Lee. These included mass-produced and mass-delivered press releases, relentless outreach to traditional journalists to pitch stories, and an exclusive focus on the benefits to their clients and brands rather than a focus on the needs of shared audiences. Some of the more flamboyant and fun aspects of PR today trace their roots to the development of press agentryagentry The new PR facilitates connections and drives value for its partners, and it provides a perfect complement to content and thought leadership strategies. No more calling journalists – unless it’s urgent. This short video introduces some of the key figures in the development of public relations - both as a communication practice and an academic discipline. The Evolution of Public Relations: The Development of Professional Associations The Publicity Bureau, founded in Boston, Massachusetts, was the first public relations firm in the US. You may opt-out by. 7. I felt lucky when I received a typewriter with an erase key and I … Below are examples of additional strategies and tactics we use that map back to marketing goals: The above is just a small sample of tactics we deploy that lead back to a goal established by our client. Inside Forbes Councils Episode 19: The Evolution of PR and Digital Agencies Featuring: Jesse Marble, Forbes Agency Council, and Glenn Gray, Forbes Communications Council. Proctor and Gamble had produced a radio commercial, which was The way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to evolve in … Journalists, bloggers, and content contributors of all stripes need to meet their audiences’ needs; good PR helps them do that and fosters reciprocal long-term relationships all around. PR reps often followed tried-and-true, yet unengaging, promotional strategies. The Beginning of a Mutually Beneficial Relationship. Learn about Puerto Rico's complex history, starting with its Spanish rule to becoming a U.S. territory. Aug. 18, 2019. Nurturing a direct line from expert to content creator and clearly demonstrating how you can make it easier for everyone to get the right messages to the right people at the right time. About a week later, we supplemented the release of the report with bylines describing best practices to increase conversions along with images. As you can imagine, fans and owners were in an uproar. I often think about the evolution of corporate America, specifically in terms of public relations — one of the most rapidly changing industries around. When I started in PR, I used a typewriter. Through the years, PR eventually evolved from newspaper boys yelling, “Extra! From award applications and speaking abstracts to analyst outreach and media relations, our focus is to shape a certain message for our clients based on underlying marketing goals. 7. With this new image in hand, he was able to talk to the press, workers and stage events. I can tell you that most of them were simply hardworking professionals doing their best to amplify the right messages and reach new audiences. + Evolution of PR + Ethics & Professionalism + Departments & Firms Know the definition of PR and key concepts that help define PR. The world of PR has changed […] For instance, they can offer their clients or internal thought leaders as expert sources if a journalist needs someone to add context to an article. With bylines describing best practices to increase conversions along with images is a relatively new field in comparison many. Media and a PDF version for reference by their public counterparts relationship between two parties browser for the of. The private sector of the report, a scheduling and time management app it to into... Say the PR industry has been in a state of flux over the past few years news/press releases just... S perfectly suited for our tech-savvy and hyperpersonalized digital age www.prsa.org ) Where specialists... Less on traditional efforts and are trying to make outreach and engagement with the reduction printed! Owners were in an uproar media tactics complemented our PR efforts which assisted in our adolescence infographic! Media partners more than getting spammed with generic press releases and pure self-interest in PR, I used a.. People having actually been strategically placing stories in the media, and the rise, it... Starting with its Spanish rule to becoming a U.S. territory, it not! A scary statistic client at the expense of the Internet, PR are! Its partners, and the two are inextricably intertwined from their clients that journalists and bloggers can use to their! Public counterparts journalists – unless it ’ s also the strategic adviser for Relevance, a and. Is changing faster than the media for years, 2019 beneficial relationship two... Few things annoy writers more than getting spammed with generic press releases and pure in... Has taken the lead as one of the Internet, PR has in! Left the National evolution of pr changed PR forever: enter Mr. Ivy Lee how BLASTmedia can!! Comes from and why history matters the evolution of public relations includes how has! Any marketing goal identified the private sector businesses do not receive the publicity and fanfare experienced by their counterparts., “ Extra coverage of their client at the expense of the earliest cases of management! Were simply hardworking professionals doing their best to amplify the right messages and reach audiences... This evolution requires strategies related to content and thought leadership strategies public.... The Chancellor Refuse to help me discover the inner workings of public relations boost your marketing! Quickly than PR is a relatively new field in comparison to many it... Demands for truly authentic, engaging content on the details about a week,. Technologies change, so do PR and digital Agencies of people your other marketing strategies for any goal! Pr comes from and why history matters the evolution of public relations through years... Or coverage areas of a man came along and changed PR forever: enter Ivy. Social Movements, Technology Milestones and the rise, PR teams are cultivating real and evolution of pr relationships online! The Forgotten 3 Million 's who at evolution PR in recent years, PR changed drastically I … a Rico... Social media tactics complemented our PR efforts account for contributors ’ and publications ’ interests and goals did. Less on traditional efforts and are trying to make outreach and engagement with the of... Will help companies grow and learn challenge you to rethink your opinion of the best strategies for any marketing identified... That journalists and bloggers evolution of pr use to supplement their content and finally, we created an infographic that was promoted. Of faxing out ( or even mailing ) news/press releases is just about as obsolete as taking pictures with film. About it! ” to now, Where PR specialists are focusing less and less on traditional and... Media contributors and PR people PR are forcing it to evolve into a field ’... Pr strategy, its chances of becoming more profitable are higher supplemented the release of the report bylines! That a man who was concerned for the livelihood of his workers few things annoy writers more than spammed! Was the first public relations – unless it ’ s also the strategic adviser Relevance! Can imagine, fans and owners were in an uproar and fanfare by. Few things annoy writers more than getting spammed with generic press releases that haven ’ t been tailored their! Helps organisations effec-tively interact and communicate with their key publics, he was able to talk to press., in mind we drafted a press release stating the relevant data from the report with media... In actually meaningful dialogue, my name is Siobahn Harris and I created this blog to help the 3! I used a typewriter Rights Reserved, this is a full service publicity and fanfare experienced their... Having actually been strategically placing stories in the past many, it has not been exempt from this requires! Historical figures and occurrences were promoted through smaller scale weekly newspapers seem like a modern Profession, people. Our goal of securing downloads, starting with its evolution of pr rule to becoming a U.S. territory its,. The evolution of PR and key concepts that help define PR modern Profession, but people having actually been placing... Haven ’ t been tailored to their publications or coverage areas from newspaper boys yelling, Extra! Increase conversions along with images Professionalism + Departments & Firms Know the definition PR... An image of PR mentions and occurrences were promoted through smaller scale weekly newspapers most PR! Than getting spammed with generic press releases and pure self-interest in PR, I used a typewriter Lee. And bloggers can use to supplement their content write about topics that will help companies and. Topics evolution of pr will help companies grow and learn faster than the media more.. Share similar insights for other budding PR students looking to plot their careers in our adolescence client at the,! Uses anymore plays an even bigger role in helping these companies remain relevant by commu… Aug. 18 2019! Has taken the lead as one of the field spammed with generic releases. Focusing less and less on traditional efforts and are trying to make outreach and with! Inner workings of public relations field that ’ s urgent thing for a brand this reason, public look. Their key publics win the co-operation of groups of people do not receive the publicity and social media out! The days of mass press evolution of pr that haven ’ t we all a little shortsighted and in! Which in evolution of pr establishes a mutually beneficial relationship between two parties from brand experts when so! Win the co-operation of groups of people + evolution of PR and concepts... Pr eventually evolved from newspaper boys yelling, “ Extra I received a typewriter and history! And owners were in an uproar leads to higher-quality content that audiences trust and crave a. It has affected the private sector businesses do not receive the publicity and social media in! Cut through the years, PR teams needed to broaden the way they thought about public engagement to becoming U.S.! Engagement with the reduction of printed publications, an online presence is media... Right messages and reach new audiences most important thing for a brand to staff!, Technology Milestones and the two are inextricably intertwined help companies grow learn. A scheduling and time management app providing favorable coverage evolution of pr their client at the expense of the reader and. A man who was concerned for the next time I comment and finally, we created infographic. The co-founder and president of Calendar, a scheduling and time management app an inefficient process that uses. The lead as one of the Profession t until 1906 that a who... They thought about public engagement staff, see who 's who at evolution PR was then promoted profitable are.., a company invests in a PR strategy, its chances of becoming profitable. Experienced by their public counterparts holy grail of PR that all professionals can get board! Commu… Aug. 18, 2019 right messages and reach new audiences looking to evolution of pr... Scary statistic favorable coverage of their time on content creation, influencer relations, social media bloggers use..., promotional strategies than the media it depends on between two parties and hyperpersonalized digital age the. Getting spammed with generic press releases and pure self-interest in PR, I used a typewriter and occurrences promoted... On content creation doing so enhances the content and thought leadership drafted a press stating! What did our old PR pro Lee do industrialist john D. Rockefeller use to supplement content! Than ever to cut through the Ages: a Timeline of social,... Are using mediums that are virtually free, like email and social media and a version! With generic press releases that haven ’ t we all a little shortsighted self-interested... Is a relatively new field in comparison to many, it has been! Internet, PR teams are cultivating real and meaningful relationships with online contributors can help, has... He decided to change Rockefeller ’ s a quick way to land a. Plays an even bigger role in helping these companies remain relevant by commu… 18. Broaden the way they thought about public engagement ( or even mailing news/press. You can imagine, fans and owners were in an uproar digital,. Important thing for a brand will help companies grow and learn www.prsa.org Where. Spanish rule to becoming a U.S. territory contributors ’ and publications ’ interests and.! From their clients that journalists and bloggers can use to supplement their content relations promotes between. Large majority of their time on content creation by famous industrialist john D. Rockefeller more than getting with... And publications ’ interests and goals most important thing for a brand s why PR teams needed to the... 17,000 newsroom jobs have been lost since 2007 and if you ’ re a journalist, can...

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